See what happens.
For a lot of young people, contact lenses are either too scary, too uncomfortable
or too expensive to consider. We wanted to change people’s perception and show
them what could happen when you tried Precision1. The longest lasting and most
comfortable lenses on the market.
What happened?
A campaign that used a bold visual style and tone of voice that went across print, digital, social, point of sale, DM, CRM and even radio. Creating a world that showed you what you could be doing when you lived the Precision1 life.
Radio
When you have the freedom to do so many things, you just might have to
combine them to create a new activity. This is also what happens when
you give the voice over artist the freedom to do what they want.
Point of sale
When customers came into their Optometrist for a check up, new lenses
or to buy new glasses, they were met with our in store posters and take
away information to show them that there was another way to do lenses.
Digital
Having a digital presence was crucial to the campaign being successful.
Our target audience lived online and so we leveraged social, digital media
and CRM to get their attention.
Starter kit
Once people had ordered our lenses, we provided them with all the information,
advice and help that they needed included with their lens delivery. Reminding them
that they now had the freedom to go out and see what happens.
