PanOptix
Ever heard of an Intraocular lens? Neither had we, but we knew that
when it comes to your eyes you don’t want to risk making the wrong
decision, even if you have made some in the past. So we created a campaign
even people who could barely see would notice.
Geo-targeting
Due to the target audience and the selective surgeons that can do this procedure, we used geo targeting and smart media placement to pin point the people who most likely need it.
Turns out, a huge amount of our target audience were big
social media users. So naturally, we went where their eyes
would be.
For the surgeons
As part of the campaign, we needed to provide information for the Doctors that would be given to them from the PanOptix representatives.