Volkswagen Footy Match.
We tapped into one of the biggest fan bases in Australian
sport and tested their wits. All so we could give them a car, for free.
Leveraging the Sydney Swans fan website, we created an interactive
competition that would test the ultimate fans of the team.
Our five players all had different skills and attributes that
made them perfect for their position. All contestants had to do
was match these attributes to the corresponding Volkswagen.
We let the other 150,000 instagram followers know about it as well.