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Footymatch

 

Volkswagen Footy Match.

 

 We tapped into one of the biggest fan bases in Australian
sport and tested their wits. All so we could give them a car, for free.

 
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Leveraging the Sydney Swans fan website, we created an interactive
competition that would test the ultimate fans of the team.

 
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Our five players all had different skills and attributes that
made them perfect for their position. All contestants had to do
was match these attributes to the corresponding Volkswagen.

 
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We let the other 150,000 instagram followers know about it as well.

 
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